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Chapter 13: Creating-Reader
Centered Graphics
Graphics are photographs, drawings, flowcharts, tables, and other
visual representations.
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readers look for and want
graphics
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readers gain more knowledge from
communications with graphics
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readers remember more from
communications with graphics
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graphics enhance a
communication's visual appeal, thereby increasing the readers'
concentration on its message
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graphics convey some kinds of
information much more efficiently than prose
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