Chapter 13:  Creating-Reader Centered Graphics

Guideline 1: Look for Places Where Graphics Can Increase Your Communication's Usefulness and Persuasiveness

Usefulness

• Show how something looks

• Show how something is constructed

• Show readers how to do something

• Explain a process

• Make facts easy to find (see my bullets?)

• Show trends and other numerical relationships

Persuasiveness

• Do not use visuals that do not serve a specific purpose

• Use graphics that support your points

• Notice the example using a bar graph (fig. 13.2) to persuade greenhouse owners could lower their winter hearing bill

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