| Chapter 3 cont. Guideline 5: Global Guideline: Describe your readers' cultural characteristics Cultural Differences That Affect Communication Amount of Detail Expected Distance between the top and bottom of organizational hierarchies Individual vs. group orientation Preference for direct or indirect statements Basis of business decisions Behaviors in face to face communication Interpretation of images, gestures, and words Guideline 6: Learn who all your readers will be Phantom Readers Future Readers Complex Audiences Ethicon (sample website) Before formulating objectives and preparing communications you may
want to ask your readers for information that can help you good a
sense of the climate around what you intend to write or prepare. |