• use larger type for the more major item
• put the larger item further to the left by indenting less major ones
• use bold for the more major items
• use more prominent color for the more major items

What is Loading Time?

• the time it takes to transmit a site's web page files across the Internet from the server that hosts the site to a reader's computer
• the time it takes the reader's computer to interpret the files into what the reader sees in his or her browser window

Limit the Time

• where possible use text rather than images
• limit the number of images you use
• keep images small and practicable
• compress files
• reuse same images on different pages
• break large tables into smaller ones

Make Text Easy to See

• use typefaces easy to read on screen
• use dark fonts with light backgrounds to produce contrast
• use large enough text
• avoid wild intricate backgrounds that make it difficult to pick out the text
• avoid italics
• present information in chunks (keep paragraphs short, use white space to separate text and blocks of text.
• some sources say that only about 30% of the page should be text
• edit text for conciseness
• use plenty of headings
• limit the scrolling of your page
• always avoid horizontal scrolling

examples of bad design:
http://www.hrodc.com/
http://www.dokimos.org/ajff/
http://www.wetestit.com/
http://www.saltinstitute.org/
http://www.gogofrog.com/vtrcomau/
http://www.youtube.com/watch?v=sOKDgrWSsTc
 

Making Your Page Attractive

• use good color schemes (not bright fluorescent colors)
• be careful with templates
• avoid the use of distorted images
• use tables and cells to help you move items on your page and to create cohesion

http://www.rogerart.com/
 

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