The Rhetoric of Visual Arguments

  2 reasons why some argue that arguments cannot be visual: images are vague and ambiguous and argument relates to propositions.

Images are Vague

There is vagueness in verbal arguments.  Age example.

We also do not expect a writer or speaker to be more precise than is needed for the purposes of his or her communication in any context.

Here, vagueness and ambiguity are also part of verbal arguments.

Verbal Arguments operate under a true or false principle. ( page 47)

Ethos, Pathos, and Logos are part of verbal arguments.  Changing attitudes, opinion, and beliefs can in fact take the form of pathetic appeals and because images, films, etc. can elicit emotion visual arguments can work in the service of argument.

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