The Rhetoric of Visual Arguments

 
  • Rhetoric: is the art of persuasion by means of speech

How can rhetoric extend beyond the means of the verbal?

  • Persuasion: is that which attempts to support rhetorical principles; for example, to gain assent in an argument.  We teach that society is most persuaded by appeals to logos, ethos, and pathos. 

How does persuasion work when we consider the visual?

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