Chapter 13:  Creating-Reader Centered Graphics

Guideline 7:  Get Permission and Cite the Sources for Your Graphics

• You must obtain permission for every graphic you wish to use

• Graphics in the public domain (owned by the government or your employer) are exceptions to the rule

•  Obtain permission and cite sources for graphics obtained at websites as well as those from print documents

Guideline 8:  Global Guideline: Adapt your Graphics When Writing to Readers in Other Cultures

• Visual language, like spoken and written language differs from nation to nation

• Colors also have different connotations in different cultures

• Always discuss your plans for communications that will be offered to readers in/from different cultural backgrounds

Guideline 9:  Ethics Guideline: Avoid Graphics that Mislead

• Ethical Pictographs

• Ethical use of Color

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