The Materials Analysis is a brief Google Document (~500 words) written from the perspective of the affected corporation's PR team. It explicates the features of each of your three materials (Press Release, Internal Memo, Video Message) and why they will be successful. The Materials Analysis thus must clarify how these materials target an audience, suit a context, and accomplish a purpose. Think of the Materials Analysis as a report you might have to give to corporate executives that explains how your Press Release, Internal Memo, and Video Message will achieve the desired results. An effective structure for the Materials Analysis is outlined below:
Remember that an analysis does not use first person; it should not talk about you nor your design process. The Materials Analysis is like a legal case. It should establish an argument to prove in the introduction. It should then present its evidence in the body. Lastly, it should make its closing argument in the conclusion.
Once you have completed your Materials Analysis, you will submit it to me electronically using the form below. Once your Google Doc is ready for submission, make certain that its "Share" setting is "Public on the Web." Feel free to contact me with specific questions.