Each student will produce a report of two pages that describes a corporate crisis from the past five years and its contemporary effects. Students will imagine themselves as part of the affected corporation's PR team in the period immediately following the crisis, characterizing it for corporate management. (This document is a form of executive summary.) The document should adhere to the following structure:
Excellent Crisis Analyses will portray the situation succinctly in a comprehensible, professional format suitable for a corporate management readership (including appropriate grammar and mechanics). Each student will deliver his or her Crisis Analysis to the class orally and turn in a printed copy. A student sample is linked below.