Crisis Analysis

Each student will produce a report of two pages that describes a corporate crisis from the past five years and its contemporary effects. Students will imagine themselves as part of the affected corporation's PR team in the period immediately following the crisis, characterizing it for corporate management. (This document is a form of executive summary.) The document should adhere to the following structure:

  • Summary of the crisis (the situation and its causes)
  • Discussion of how specific stakeholder groups (customers, employees, investors, partners, etc.) are being affected
  • Depiction of overall media response, citing specific texts (newspaper and periodical articles, television reports, YouTube videos, blog posts, Facebook groups/pages, Twitter trends, etc.) as evidence
  • Recap of the situation and brief recommendations about how to manage it from a public relations standpoint

Excellent Crisis Analyses will portray the situation succinctly in a comprehensible, professional format suitable for a corporate management readership (including appropriate grammar and mechanics). Each student will deliver his or her Crisis Analysis to the class orally and turn in a printed copy. A student sample is linked below.

Peanut Corporation of America Crisis Analysis

Course Information

Intro. to Professional Writing
ENG 204-004
MO 204
TR 12:30-1:45

Instructor Information

Dr. Jeremy Tirrell
tirrellj@uncw.edu
Office: MO 150
Office Hours: TR 9:00-11:00 (and by appointment)

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