Corporate Communication Project Notes

Press Release:
  • Reports an event
  • External audience
  • Spin?
  • 3rd person
  • Corporate authorship
  • Potential public readership suggests catchier headline
  • Probably requires an apology
  • Possibly an apology
  • Generally focused on a positive event
  • Front loaded
  • Formal tone

Internal Memo:
  • Request action
  • Internal audience
  • Less spin
  • 1st person
  • Person to person, “you” style
  • Non-public audience doesn’t require as catchy a headline
  • Doesn’t require an apology, because we’re in this together
  • Front loaded
  • Less formal, more personal (semi-formal)

Course Information

Intro. to Professional Writing
ENG 204-004
MO 204
TR 12:30-1:45

Instructor Information

Dr. Jeremy Tirrell
tirrellj@uncw.edu
Office: MO 150
Office Hours: TR 9:00-11:00 (and by appointment)

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