HST 290 Conference on the History of Mass Consumption and Advertising in the Cold War Era

Tuesday, April 21

Panel One: American Affluence and Cold War Politics

David Pilkington, Inner Decay of an Affluent Society, 1949-1963

Jen Eudy, Jackie Kennedy’s Influential Fashion: Economics, Politics, and Feminism from 1960 to 1980

Panel Two: Marketing Identity

Kyra Wallace, Mortal Enemies? Barbie and Second Wave Feminism

Tatum Rimmer, Advertising Religion by Selling Salvation to a New Age Consumer Culture: The Mormon Experience, 1970-2009

Thursday, April 23

Panel Two: Ads and the Leisure Economy of the Cold War

Kelli Misenheimer, Hip-Hop Pioneers and the Art Form’s Transformation from Local Culture to Mass Media, 1970-1989

Judy Zhu, For the Love of Food: Representations of Gender and Convenience Food in American Magazine Advertisements of the 1950s

Ashly Smith, 20 Years of Light Beer: The Fitness Craze and Its Effect on Beer, 1975-1995