HST290 Conference on the History of American Advertising: Fall 2006

November 28, 12:30-1:45

Marketing the American Automobile

Miles Dishen, The Automobile and the Depression

James Beattie, [50s cars]

Advertising and Nationalism: WWI to WWII

Frank Lettiere, Anarchy/Socialism Leads the Way: 1919-1920 Red Scare Advertisements in the New York Times

Casey Knowles, Plant Victory: The Success of the World War II Victory Garden Campaign

November 28, 2:00-3:15

Selling World War II

Megan Griffin, What’s a Woman To Do?: Advertising During World War II

Alex Wadsworth, A Real American Buys Bonds: Advertising War Bonds During the Second World War

Advertising a Way of Life

Taylor Moore, How Surfing Saved a Culture: After Hawaiian Annexation, 1904-1940

Erica Meyer, Alcohol Advertising: Women or Men? A Study of the 1950s and 60s

November 30, 12:30-1:45

Advertising and Public Health, 1960-1990

Kale Murphy, [condom ads]

T.J. Rennie, Modern Cigarette Advertising: Who Killed Joe Camel?

Nick Boese, Tobacco and the Struggle for American Identity, 1940-1973

November 30, 2:00-3:15

Perspectives on Self-Representation in Advertising History

Amanda Coulter, The Classifieds: Southern Italian Immigrants in New York City from 1890-1920

Candace Hardin, Images of Native Americans in the Media from 1960-1985

Advertising and Industry Growth

Grayson Collins, Advertising Airlines: The Growth of Commercial Aviation from 1930-1960

Adam Mills, Am I Loving It?

Politics in the Age of Television

Josh Herring, Ike to JFK: Political Advertisements in Presidential Campaigns, 1952-1960

Amelia Sullivan, The Use of Manipulation in United States Presidential Campaign Television Advertising: 1952-1964

December 5, 12:30-1:45

The Big Business of Sport

Troy Fowler, Painting the Wall Green: Advertising Inside Boston’s Fenway Park

Kate Matthies, Super Bowl Advertising: Reflection of American Society and Economy

Progressive Era Marketing

Whitney Parker, Women’s Bicycle Advertisements from 1890 to 1920

Rachel Howze,  The 1906 Food and Drug Act and its Effect on Sears

Advertising and Ideology at Mid-Century

Jarryd Rogers, The Civil Rights Movement: How Advertising Was Used During the Late 50s and 60s

December 5, 2:00-3:15

Economic Integration: African Americans and the Advertising Industry

Nick Johnson, Everyone Spends: Advertising Towards African Americans in the 1920s –mid 1930s

Christopher Campbell, African Americans and Their Evolution in Advertisements from 1947-1968 and the Effects on White America

Advertising and Domestic Life: the 1950s

Dana Jones, When Swanson Reigned Over the Frozen Food Aisle: Swanson TV Dinners and Their Correlation to the Evolution of Women in the 1950s

Reagan Hill, Levittown: Advertising’s Role in Discrimination in America’s Original Suburb, 1950s and 60s

Brent Rueda, How The Coca-Cola Company Advertised an Idealized Version of American Life, 1950-1980