Spring 2007 Conference on Advertising History

 

Tuesday, April 24

Visual Media at Midcentury

Jimmy McNamara, Advertising a Window to the World: Early Television Set Advertising, 1930-1955

Sarah Collins, Film Censorship: The Effect of Censorship on Advertising

 

Selling World Wars

Matt Joyce, Recruiting Women for Industrial and Economical Service Through the Use of Advertising, 1941-45

 

Technology, Marketing and the Great Depression

Josh Neilsen, “And Now a Word From Our Sponsor”: Radio Advertising During the 1930s

Lauren McAskill, The Origins of Modern American Consumerism: The Ideological Struggle Between Science and Industry at the 1939 New York World’s Fair

 

Selling Technologies for the Body: Corsets to Birth Control

Jami Ansel, Pleasure and Responsibility: Advertising Contraception, 1935-1983

Angela Hypio, Corsets and Advertisements: Creating the Perfect Woman with “Health, Comfort and Style,” 1857-1880

 

Thursday, April 26

Race and Marketing in the Twentieth Century

Sarah Harris, Changes in Life: African Americans and Advertising During the American Civil Rights Movement

Mike Marbry, Tobacco and Alcohol Billboards in Poor and Minority Neighborhoods

Cory Harrison, The Motown Sound Was the Sound of Young America: Marketing Techniques the Allowed Motown to Cross Over in the 1960s

 

Advertising and Social Change

Jarryd Rogers, Separate But Equal: Political Advertisements Used During the Civil Rights Movement fro the Late Fifties Throughout the Sixties

Adam Drillings, Musical Advertising in the 1960s: Come Experience the Trip

Carl Guthrie, How the Pope Sold the President: The Use of Religion in John F. Kennedy’s 1960 Presidential Campaign

 

Thursday, May 3 (3:00-5:00pm)

Marketing and War

Jason Howell, Patriotism Through Art: American Propaganda Posters of the Great War

George Everette, Selling the War Game

Advertising in the 1950s: Ike, Beer, and Bomb Shelters

Vlad Kuljanin, Alcohol Advertising in Sports Illustrated

Denise McCulloch, Dig and Dig Quickly: The Nuclear Family Under the Threat of Nuclear War

Zack Grant, Getting the Word Out: The Influence of Television in Dwight Eisenhower’s Run for the White House

 

Women, Work, and Marketing

Tara Dyson, A Not So Rosie Reality

Sarah McKone, Model/Flight Attendant: A History of the Use of Stewardesses as Advertisement in the 1970s

 

Advertising and Counterculture

Eric Scarborough, Vietnam War Advertising: Anti War Aims and Ideology

Amanda Smithson, Turn On and Tune In: Countercultural Advertising in Popular Magazines, 1960-1975

Tuesday, May 8 (3:00-5:00)

Promotion and Place, 1950-1970

Kyle Griffin, America’s New Land of Opportunity: The Changes in 1950s Suburban Real Estate Marketing and Advertising

Joe O’Rourke, Selling the Beach: American Advertising and the Role of California Beach Culture in the Late 1950s and 1960s

 

Ads and Changing Capitalism

Michael Parker, Turning Rebellion Into Money: The Vicious Cycle of Consumerism and Counterculture

Joe Winslow, Wartime Capitalism: How Advertising Mobilized the American Economy, 1940-1945

Matt Kirkman, The Smoking Gun: Cigarettes and Nationalism During WW2