DESCRIPTIVE VS. INFERENTIAL ANALYSIS

Descriptive = describe a variable in a sample or population: mean, median, mode, std. dev, range, % in categories of a variable

Descriptive Analysis = univariate statistics: central tendency, dispersion

Why Do Descriptive (Univariate) Analysis

Inferential = using a sample to determine if a relationship between two or more variables exists in a population.  (Making an inference)

Bivariate and multivariate analyses

Inferential Analysis =  crosstabs (proportion tests), means tests, correlations, regression.

Inferential analysis is done via hypothesis testing.

Need to choose which inferential analysis to do based on level of measurement of independent and dependent variable(s).

IV DV Analysis Distribution Assumptions
categorical categorical crosstabs Few
categorical continuous means tests DV Normal
continuous continuous correlation IV and DV Normal