Digital Multimedia I - COM 286-001
Spring 2012
Class Tim: TR 9:30 am – 10:45 am
LH 248

MEDIA REQUIREMENT.

• Mini Drive (2GB, for daily work)
• Three DVD-Rs (for Assignments & Practice)

COURSE DESCRIPTION.
This course is an introduction to digital multimedia. Essentials of digital multimedia are dealt with such as graphics, illustrations, and design while using various Adobe software applications such as Photoshop, Illustrator, and InDesign. Hands-on learning approach is employed while using related computer applications.

OBJECTIVE.
The objective of this course is to provide students with necessary skills in digital graphics, digital illustrations, and digital design. It involves hands-on practice and real-world examples that help students develop such skills. This is an essential course for students who are interested in advanced digital multimedia, advertising, public relations, mass media, social media, 3D animation, and the arts. Gaining essential knowledge in digital multimedia provides you with the necessary information for pursuing advance digital technology. For the communication studies departmental learning outcomes, see Appendix A. Also see the mandatory clauses for the university and department listed in Appendix B.

COURSE PLAN.
The course format is a mix of lectures/application demonstrations and hands-on experience. Lectures/application demonstrations highlight the important material within each section. Please keep in mind that this course is application centered and most of the material that I present may not be in your textbook. So, I encourage you to pay close attention and to take notes during my presentation because such material cannot be retrieved afterward. Also, taking notes helps you remember the steps that were demonstrated so that you can spend the class time efficiently in learning how to use such computer application. The hands-on element involves utilizing Adobe Photoshop for digital image editing, Adobe Illustrator for digital design, and Adobe InDesign for print media.

The textbook is primarily used for practicing exercises and it is required that you bring it with you every time you come to class so that you can practice step-by-step. If you come to class without the textbook, you are basically not using your class-time efficiently. Please keep in mind that it is not a good idea to share the textbook with your classmates during class because you are required to work individually and your work will be graded upon completion. Moreover, individuals move at a different pace when working with exercises. Thus, the combination of the material that I present and the practicing exercises will prepare you to work on your assignments. If you would like to peruse previous students work, click on Student Work on my website. Furthermore, your mini drive needs to be with you at all time so that you can save your work.

EXPECTATIONS.

• Mission. Your mission is (a) to demonstrate an understanding of the material by successfully completing your assigned course work and (b) to take a personal interest and responsibility for your learning and for completion of such work.
  
  
• Time. This course is a bit time consuming and challenging for some individuals but the rewards are priceless. So, please use your class time efficiently and productively.
  
  
• Practice. Because of the specificity that is involved in the material of this course, it is essential to keep up with the assigned material and be prepared to apply it. Learning a new application is basically learning a new skill. It is like developing any other skills such as riding a bike or driving a car. In order to perfect your skills, you need to practice. Therefore, I encourage you to practice the related assignments in order to make good progress in developing your skill before moving to the next assignment.
  
  
• Attendance. You are expected to manage your work so that there will be no conflicts with class meetings. Of course, absences might occur on occasion due to matters beyond your control. You may miss two classes during the entire semester if it is a must. Basically, it is equal to one week of class time. However, if you miss 3 classes, you may earn no higher than a B- for the course. If you miss 4 classes, you may earn no higher than a C- for the course. If you miss 5 classes, you may earn no higher than a D for the course. If you miss 6 classes, you will get an F for the course. Please observe that you are expected to be in class ON TIME and attend the WHOLE period. You will be counted absent for that day if any of the following takes place:
  
  
  • Reading or working on assignments for other classes while in class;
  • Surfing the internet, checking your email, using social media, playing games, or any other activity that this professor has not asked you to do.
  • Leaving during the class time in order to make a phone call or to attend to a personal need. However, if you do not feel well on that day and you must step outside the classroom for a short period, please inform your professor before the class starts in order for her to be aware about the situation; and
  • Attending the class late or leaving early, and so on.
    
  
  

  The attendance policy applies as is, No Exception and No Excuse (formal or informal).
  

• Cell Phone. As a courtesy to the academic environment, your cell phone must be turned off and must not be taken out of its stored area such as your bag, pocket, and so forth while you are in class. Each time your cell phone rings or any indication that the cell phone is in use for checking your messaging, text messaging, and so on, you will be counted absent for that day (see the attendance policy above). No Exception and No Excuse!

No Food or Drink is permitted in the COMM lab. The potential for damage to the equipment is too great and we cannot afford that.

ASSIGNMENTS.
You are required to produce three creative assignments using the three digital design products Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. You will be given a detailed guideline for each assignment. The work should be of high quality and should demonstrate the degree of your learning in this class. If your assignment is selected by me among the best to be displayed on my academic website, then you will be awarded additional points. Such participation is prestigious and may have an important impact on your career.

GRADING SYSTEM.
Your grade for the course will be determined by the number of points you earn during the term. The following grading system will be used, subject to modification that may become necessary because of other changes in the class agenda.

• Total Grade = 300 points
  • Assignment 1 & Practice = 100 points
  • Assignment 2 & Practice = 100 points
  • Assignment 3 & Practice = 100 points
    
    
• Grade Scale
• 300 points (Minimum Points):
  A = 282; A- = 270; B+ = 261; B = 252; B- = 240; C + = 231; C = 222; C- = 210; D+ = 201; D = 192; D- = 180; F = 179.

CLASS AGENDA.

FURTHER NOTES.

This syllabus may be subject to change but should be followed unless otherwise noted. If you have any questions or problems related to the course, please see me right away so that we can work them out rather than letting them become major difficulties.

Appendix A

Communication Studies Department Learning Outcomes

The COM department is committed to four overarching learning outcomes.  You will encounter assignments that address one or more of these outcomes. This course will stress outcome three but will help you gain abilities in each of these outcomes.

• Capacity to construct and deliver an effective oral argument or performance of text, based on thorough audience analysis and clear rhetorical objectives.
  
• Capacity to construct effective written argument or media product based on thorough audience analysis and clear rhetorical objectives.
  
• Capacity to conduct original primary research, locate and critically evaluate secondary research, and integrate such information into new communication products. 
• Capacity to analyze and critique messages in all forms and across objectives from an informed, critical perspective.

Appendix B

This class will be conducted in a manner consistent with the following UNCW and COM department expectations and requirements.

University Statements

Academic Expectations Statement: “In choosing UNCW, you have become part of our community of scholars.  We recognize that the UNCW learning experience is challenging and requires hard work.  It also requires a commitment to make time available to do that hard work.  The University expects you to make academics your highest priority by dedicating your time and energy to training your mind and acquiring knowledge.  Academic success in critical thinking and problem solving prepares you for the changes and challenges you will encounter in the future.  Our faculty and academic support resources are readily available as partners in this effort, but the primary responsibility for learning is yours.”

Honor Code: “It shall be the responsibility of every faculty member, student, administrator and staff member of the university community to uphold and maintain the academic standards and integrity of the University of North Carolina at Wilmington” (Student Handbook and Code of Student Life).  All student work and conduct must be in accordance with the academic honor code and other codes in forming the university community.

Disabilities/Accommodations:  Students with diagnosed disabilities should contact the Office of Disability Services (962-7555). Please give me a copy of the letter you receive from Office of Disability Services detailing class accommodations you may need. If you require accommodation for test-taking please make sure I have the referral letter no less than three days before the test.

Safety: UNCW practices a zero-tolerance policy for violence and harassment of any kind. For emergencies contact UNCW CARE at 962-2273, Campus Police at 962-3184, or Wilmington Police at 911.  For university or community resources visit http://uncw.edu/wrc/crisis.htm

Religious Observance:  North Carolina General Statute 116-11(3a) and the UNCW policy authorizes a minimum of two excused absences each academic year for religious observances required by the faith of a student.  Please provide written notice of the request for an excused absence within the first two weeks of class. You will be given the opportunity to make up any tests or other work missed due to an excused absence for religious observance if you follow these guidelines.  Students must register this absence with the Registrar through Seanet. 

The UNCW Statement on Diversity in the University Community:  As an institution of higher learning, the University of North Carolina Wilmington represents a rich diversity of human beings among its faculty, staff, and students and is committed to maintaining a campus environment that values that diversity.  Accordingly, the university supports policies, curricula, and co-curricular activities that encourage understanding of and appreciation for all members of its community and will not tolerate any harassment or disrespect for persons because of race, gender, age, color, national origin, ethnicity, creed, religion, disability, sexual orientation, political affiliation, marital status, or relationship to other university constituents. Students with Disabilities information and resources available at http://www.uncw.edu/stuaff/disability/