PLS 101
American National Government
W. Lee Johnston, Ph.D.

Test 2 Terms/Concepts


Chapter 6

consensus narrowcasting public opinion
divisive opinion opinion leader sampling error
"fireside chats" opinion poll sound bite
gender gap peer group spin
generational effect political trust spin doctor
ideologue press secretary Watergate break-in
media public agenda White House press corps

Chapter 7

cadre divided government independent
class politics era of good feeling indirect technique
Democratic Party era of personal politics interest group
direct techniques faction labor movement
lobbying patronage service sector
national committee political action committee (PAC) splinter party
national convention political party third party
national politics public interest two-party system
party identification Republican Party unit rule
party organization Whig Party
party platform

Chapter 8

Australian ballot front-runner presidential primary
"beauty contest" Hatch Act registration
bundling independent expenditures socioeconomic status
caucus issue voting soft money
coattail effect office-block, or Massachusetts ballot superdelegate
corrupt practices acts party-column, or Indiana ballot Super Tuesday
credentials committee plurality tracking poll
elector political consultant voter turnout
focus group
front-loading

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