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Diffusion of Innovations
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Topics (2 weeks)
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 | Generating innovations |
| Attributes of innovations and their rate of adoption |
| Innovation decision process |
| Innovativeness of individuals and organizations |
| Diffusion networks |
| Opinion leaders and change agents |
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Readings
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| RES #21: Rogers,
Everett M.. 1995. Diffusion of Innovations. New York, NY: The Free
Press. pp. 131 - 251; 371 - 404 (Week one) |
| RES #22: Rogers, Everett
M.. 1995. Diffusion of Innovations. New York, NY: The Free Press.
pp. 252 - 370 (Week two) |
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Class Notes
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| Add links in the future |
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Web Links
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| Add links in the future |
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Web Resources
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| Add links in the future |
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Recommended Books, Articles, and Government Reports
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| Rogers, Everett M.. 1995. Diffusion of Innovations.
New York, NY: The Free Press. |
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