|  | Rossi, 
			et al. Chapters 4 | 
			|  | Wholey, 
			et al. Chapters 11 - 18 | 
			|  | 
			Read this thoughtful essay about the importance of language for 
		managers and policy analysts from a recent issue of the PA Times 
		(Nov/Dec 2010).  It matters how terms are operationalized and 
			measured.   | 
			|  | We are 
			often obsessed with measuring stuff and live in an age of numbers.  
			Read this interesting 
			article in the New York Times (5/12) about our "Metric Mania". 
			 | 
			|  | "Poverty" is an excellent example of problem definition 
		and the role that changing values play.  See
			this chart and an
			article from the 
		Washington Post (9/10) on rising poverty rates.  This chart 
		from the New York Times also illustrates a
			variety of perspectives on 
		poverty and unemployment around the country (9/11).  For an 
		alternative perspective, see this article from
			National Review 
		online and a report prepared by the
			Heritage Foundation (July 2011). | 
			|  | 
			Sometimes baseline information about a problem is lacking.  For 
			example, customers in restaurants have a classic information 
			asymmetry when it comes to making choices about nutrition when 
			dining.  As a result, the Health Reform Act of 2009 (Obamacare) 
			requires restaurants with more than 20 outlets to place nutrition 
			information on menus.  But basic information about what the 
			nutritional choices are is lacking.  The
			USA Today 
			(5/12) reported the results of a study
			
			conducted by the Rand Corporation that contains some interesting 
			baseline information on just how limited your choices are if you did 
			want to eat healthy when dining out.   | 
			|  | While numbers and data are important, it is also 
		important to know where these numbers come from and what they mean.  
			It also important to remember that the numbers can be "fudged" to 
			make conditions seem better or worse.  See this
			interesting article about the fudging of crime statistics (2/10) in 
		New York.  Alternatively, even if the "fudging" may be justified on 
			scientific grounds, these adjustments could become the subject of 
			criticism.  See this
			interesting 
			article that examines some adjustments made to sea level rise 
			data (Fox News 6/11).  Similarly, unemployment rates are 
			largely a function of the poorly understood labor force 
			participation rate.  See this 
			interesting article (ZeroHedge 2/12) that demonstrates how 
			unemployment rates are trending down but at the same time their are 
			fewer "jobs".  It is also important to realize if you are looking for 
		something you never looked for before, you may find more of it but that 
		doesn't mean there really is more of it.  See this interesting
			article from the USA 
		Today on Mercury in the water (8/04).   | 
			|  | 
			Sometimes it isn't the number per se that matters but the 
			distribution of the numbers that is significant.  While having 
			a lot of something may seem good, what if the folks who need it most 
			don't get it?  See this interesting article that looks at the 
			distribution of federal 
			Stimulus Spending (AP - 5/09) after the financial troubles back 
			in 2008.   | 
			|  | While data and numbers are important, communicating these 
		results effectively using tools like PowerPoint is critically important.  
		See this interesting article from Government Executive about
			how PowerPoint can be 
		the enemy of thought (9/1/04).   | 
			|  | See 
			this 
			interesting article on the use of mystery shoppers by HHS that 
			had to be scrapped for political reasons (GovExec 6/11). 
			 | 
			|  | Survey 
			research can be a very useful form of data collection when done 
			well.  However, when done poorly or intentionally collects 
			misleading data, it is subject to manipulation.  See this 
			interesting article from the
			Raleigh News & 
			Observer (7/4/10) reporting on abuses from a pollster it once 
			hired.  See this NY Post (11/18/13) article reporting on
			
			a census worker who fabricated data used in unemployment reports. 
			 | 
			|  | Read 
			this interesting 
			article from The Atlantic (12/11) on hidden biases and how they 
			can complicate the use of surveys | 
			|  | What 
			happens
			
			when airline safety becomes too safe and there are no crashes to 
			obtain data to improve airline safety?  See this interesting 
			Star News article (10/21/12) | 
			|  | 
			Sometimes government programs cross the line in terms of the 
			collection of personal information. See this interesting article 
			from the Associated Press (9/2/12) where
			Florida had to pay back 
			nearly $600,000 in welfare benefits denied because welfare 
			recipients failed or refused to take a drug test.  
			 |