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Case Memos
| One of the ways that you will develop your skills as a manager is to use
the theories and concepts discussed in the
readings to analyze a series of cases on reserve in the Library or they
can be downloaded off the website.
The cases are designed to heighten your
interest and awareness of the significant issues that managers might
face. They also allow you to practice diagnosing management
problems and to develop your ability to respond to these
situations. This does not promise that case users will learn how to
solve problems without creating others but it should help sensitize you
to some of the more obvious issues and traps involved in managerial
problem-solving and help you to better understand the consequences of
alternative courses of action. |
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| Over the course of the semester we will discuss 9 cases: |
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 | Case #1: Laura S. Sims, "Reinventing School Lunch: Transforming a Food Policy into a
Nutrition Policy," in Richard Stillman (Ed.) Public
Administration: Concepts and Cases, Eighth Edition (Boston, MA:
Houghton Mifflin Co., 2005), pages 451 - 463.
(Everyone must due this assignment) (Handout #1) |
 | Case #2: John Bartlow Martin, "The Blast
in Centralia No. 5: A Mine Disaster No One Stopped," in Richard
Stillman (Ed.) Public Administration: Concepts and Cases,
Eighth Edition (Boston, MA: Houghton Mifflin Co., 2005), pages 31 -
44. (Download
supplemental readings -
Handout #1,
Handout #2,
Handout #3,
Handout #4) |
 | Case #3: George Lardner, Jr., "How Kristin Died," in
Richard Stillman (Ed.) Public Administration: Concepts and Cases,
Eighth Edition (Boston, MA: Houghton Mifflin Co., 2005), pages 64 -
75. |
 | Case #4: Maureen Hogan
Casamayou, "The Columbia Accident," in Richard
Stillman (Ed.) Public Administration: Concepts and Cases,
Seventh Edition (Boston, MA: Houghton Mifflin Co., 2000), pages 112
- 121. (Download
chapter from CAIB Report) (Download
supplemental newspaper article) (download
article on how PowerPoint led to faulty decision making) (Handout
- Culture of NASA) |
 | Case #5: Jack H. Nagel, "The MOVE Disaster,"in
Richard Stillman (Ed.) Public Administration: Concepts and Cases,
Seventh Edition (Boston, MA: Houghton Mifflin Co., 2000), pages 235
- 250. (MOVE
website) (MOVE handout) |
 | Case #6: Deborah Sontag, "Who Brought Bernadine Healy Down? The Red Cross: A Disaster Story
Without Any Heroes" New York Times Magazine (December
23, 2001) (Download)
(Download
supplemental reading #1 - Letter from Grassley #1) (Download
supplemental reading #2 - Letter from Grassley #2) (Handout
#1) (Handout
#2 - Resignations) (Handout
#3 - critics) |
 | Case #7: William
Langewiesche, "American Ground: Unbuilding the World Trade
Center," in Richard Stillman (Ed.) Public Administration:
Concepts and Cases, Seventh Edition (Boston, MA: Houghton
Mifflin Co., 2000), pages 168 - 177. |
 | Case #8: Susan Rosegrant,
"The Shootings at Columbine High School: The Law Enforcement
Response" in Richard Stillman (Ed.) Public Administration:
Concepts and Cases, Seventh Edition (Boston, MA: Houghton
Mifflin Co., 2005), pages 274 - 295. |
 | Case #9: William
Langewiesche, "The Lessons of ValuJet" The Atlantic
Monthly (March 1998), pages 81 - 98. (Download)
(video
simulation of key events) |
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| Since case analysis essentially is self-learning through simulated experience, its
success depends on the lively interchange of information, ideas, and opinions brought out
in class discussion. Therefore, the case approach places the
responsibility for learning on the student. Accordingly, you must read each case carefully and come to class prepared to
describe the principal actors, their motivations and know the key events
and their causes or effects. You should also be able to provide
your critique of the case. This involves identify the key issues
or problems, identifying alternative courses of actions, and providing a
recommended course of action for avoiding the identified problems.
You must also be able to describe how the case relates to the material
covered in the readings and class discussions and be able to answer the
questions at the end of the chapter. |
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| Everyone is required to write an
individual memo for case study #1. For the remaining cases, one or two
teams noted below will
present their analysis of each case. After these initial
presentations, we will have a free flowing discussion of the cases and
your analyses. Accordingly, you must be able to discuss each case
in detail regardless of which team is presenting or whether you have
elected to prepare a memo for the case. Failure to be prepared for
case discussions will adversely affect your class participation
grade. |
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Team Case Memos (1 @ 5% each)
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| Each student has been
randomly
assigned to a project team: |
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| Team |
Case Study |
| Project Team 1: Thomas
Christopher Bell,
Michael Brandon Horne,
Angela Carmen Wood |
3 |
| Project Team 2: Joshua
Nicholas Cumbee,
Cameron Reed Moore, Laura
Katherine Walters, |
3 |
| Project Team 3: Nicholas
Faherty, Lindsay
Ruth-Kate Moore, Jo-El Marie Smith |
6 |
| Project Team 4: Sarah
Elizabeth Gilliam, Adrienne M.
McTigue, Adam
Tucker Short |
7 |
| Project Team 5: Lynne
Kimberly Harder,
Briar Anne Schumann, Cynthia
Lauren Scott |
9 |
| Project Team 6: |
9 |
| Project Team 7: |
7 |
| Project Team 8:
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| Project Team 9: |
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| Each team will be
responsible for presenting their analysis of the case listed above to
the rest of the class. You should make a business-like
presentation of your work. Be clear, concise, use grammatically
correct English, and get right to the point. Everyone will have
read the case so do not spend all of your time summarizing the case -
spend your time presenting your analysis and conclusions. While each case is somewhat unique, in general your
presentations should: |
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 | Discuss the main management
problem(s) or issue(s) that are central to the case - Be specific |
 | Identify solutions or
alternative courses of action that the actors could take or could
have taken |
 | Analyze the relative strengths
and weaknesses of the alternative courses of action |
 | Suggest a course of action to
respond to the problem or specify what course of action you would
have followed if placed in a similar situation |
 | What theories/concepts discussed in the readings does the case
illustrate? |
 | What implications or lessons does the case reveal for managers of
public and nonprofit organizations? |
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| Each team must prepare
a 2 page case memo as a group for the cases in accordance with the guidance provided below.
In addition, You must include an attachment (limited to 3 single-spaced
pages) with your case memos that discusses how the case reflects the
theories and concepts discussed in your readings thus far this
semester. In addition to submitting a hard copy of your
team's case memo and attachment, you must submit it to me electronically
via email
so that I may forward your electronic version to the rest of the
class. |
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Students
enrolled in this class should understand that case analysis executed as a
team is a key element of your course responsibility and you should be
available outside of classroom time to meet with your group members.
This does not mean that you must do everything related to a case as a
team. However, it does mean that you are expected to come together
as a group at least once to brainstorm about the issues in the case,
diagnose the problems, identify solutions, and critique drafts of your
memo and attachments.
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| Your individual grade on these assignments will be the group grade.
However, groups are not expected to carry free riders.
A peer evaluation form will be used when you complete your second
group case memo and an individual grade may be adjusted lower if the team
reports that one of its members did not contribute to the group project.
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Individual Case Memos (6 @ 5% each)
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| In addition to your two team case memos, you must prepare
6 additional case memos for the remaining cases but I will take your
best 6 of 8 grades. You do not need
to include an attachment for your individual case memos and only a hard
copy should be submitted. |
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Preparing Your Case Memos
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| One of the problems in
getting policy or management decisions lies in posing a question in such
a way that decisionmakers: 1) understand the critical issue requiring
their attention; 2) recognize what the options for acting are; 3) what
your recommendation is; and 4) what the basis or support for your
recommendation is. Typically, this information is
communicated to decisionmakers using a memorandum. |
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| To help you develop your analytical and communication skills we will
conduct a series of case analyses. Case analysis means
that you draw out the pertinent issues from a case. It does not
mean you rehash the facts of the case or simply summarize what has
occurred. Instead, your job is to identify and point out the
significant issues, some of which will be implicit rather than explicit,
and their linkages with broader management and policy issues. The
readings and class discussions should aid you in this regard. You
should then use the facts and examples from the case or other readings
to support your analysis and conclusions. However, you do
not need to cite as many sources from class materials as possible.
Instead, referring to the main idea is sufficient in most
cases. It also helps if you follow a fairly fixed pattern
when preparing memos and it is often useful to summarize the main issues
and recommended course of action in the first few paragraphs (it isn't a
mystery novel). |
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| A useful structure (subject, of course, to variation and
adaptation when appropriate) for these assignments is as follows: |
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 | State the issue/problem as clearly as possible:
Trying to state the issue or problem as a one-sentence question or statement is a
useful habit to get into. When necessary, this can be followed
by a brief explanation or clarification (no more than a paragraph or
two). If more than one issue is presented, use bullets to
summarize and then explain in more detail in subsequent
paragraphs. If extensive background is required, use an
attachment; |
 | Major issues that must be addressed or solved: Many times
significant issues will be implicit rather than explicit and are
linked to larger policy and management issues. Part of your
task is to point out the significance of the larger issues. |
 | Identify relevant alternative courses of action that
participants could take or could have taken:
There are always at least two options (taking no action is always an
alternative). Limit the number of options, but be sure to
cover the full range of choices; |
 | Evaluate the alternatives:
Be sure to critique the relative strengths and weaknesses of each
option make a balanced presentation even if you disagree with the
arguments advanced by one of the actors; and, |
 | Recommend a specific course of action:
Be sure to clearly state the recommended course of action(s) and the
consequences you expect to flow from the
selected course of action. |
 | Application of the course materials to the case:
You should apply the course readings during your analysis of the
cases but may not need to mention them when preparing your
memos. However, you will need to go into some detail in your
attachments when preparing your group memos and explain how the case
demonstrates or fails to demonstrate applicable theories and
concepts. |
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| Be sure that the memo
is a specific as possible. The decisionmaker should know precisely
what you want them to do about the problem/issue and what you plan to do
to carry out your recommendations. |
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| Obviously, a single
format cannot fit all circumstances and will have to be adjusted.
Since many of the cases in Stillman are descriptive in nature, you can
pick one of the key actors and write your memo to that character or
where appropriate, your memo can be directed at me. |
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| Your case memos will be evaluated based on your analysis of the case,
the organization of your ideas, your ability to properly apply the
theories and concepts discussed in class and the quality of your writing
(e.g., spelling, grammar, punctuation, etc.). Your goal is to
write as clearly, concisely, and directly as possible. Elegance of
style, while desirable, is a secondary consideration. Short
declarative sentences convey ideas well; convoluted grammar confuses
things and often leads to misunderstandings. Remember that you are
trying to convey your ideas to people who have infinite demands on their
time. A simple, direct style economizes on time. |
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| Length is also a
critical matter, particularly if your memos is addressed to top agency
officials. If greater length is required, it should take the form
of an attached analytical paper with a short cover memo summarizing its
contents. For this class, your case memos should not exceed 2 single-spaced typed pages with 1 inch margins. If it is longer,
I will only read the first two pages and it will be graded
accordingly. |
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| Your memos are also expected to be professional in nature. Thus,
they should utilize a standard
professional format. A sample
memo can be downloaded from the course web site and most word processing
programs have templates that can be used. Any format is acceptable
provided that is businesslike and prepared in a professional
manner. |
*Note: This guidance for preparing case memos was based
on guidance developed by Jim
Perry and Lois Wise from
Indiana University, Bloomington
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