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The Figure-Ground phenomenon captures
the idea that in perceiving a visual field, some objects take a
prominent role while others recede into the background. Your mind
can perceive them as two distinct shapes but only focus on one or
the other. This effect is often seen in logo design where negative space is used to convey meaning, as shown in the Brevard Zoo logo. Another, more subtle, example is the FedEx logo designed by Lindon Leader so that the white space between the 'E' and the 'x' forms the shape of an arrow. |
