• Nothing should be placed on a page arbitrarily.  Every item should have a visual connection with something else on the page.
• When items are aligned on the page, it creates a stronger unit
• Be careful with center alignment (when/if appropriate/possible)--be obvious, if you center text

UNITY is important

The purpose of alignment is to unify and organize the page
Always find something to align with
stick with your alignment--do not center some text and right-align other text